Problem
Sage Hospitality was preparing to launch its 2005 “Dollars for Dreams” national campaign, inviting guests to donate a dollar to a selected charity for each night of their stay. A new inspirational video for employees of Sage was needed before rolling out the campaign.
Solution
The HR department at Sage worked with Ray Merenstein to develop a concept, script and timeline for delivering a video that could be viewed by Sage employees nationwide prior to launching the program.
Results
Ray Merenstein handled script development and subcontracted with a freelance producer and patient families at The Children’s Hospital. This yielded two compelling cystic fibrosis stories side by side at a cut-rate cost. The high quality video was delivered under budget and early to Sage for its nationwide distribution to the firm’s hotels across the United States. Since the program’s inception, Sage hotels have raised over $350,000, nearly 1/3 of that for children’s hospitals
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