Mental Health Center of Denver is a national leader in recovery-focused services to those with severe mental illness. In 2010, Mental Health Center of Denver doubled the patients it serves, but did not double its space. As a result, Mental Health Center of Denver purchased the former North Pavilion of the University of Colorado Health Sciences Center at 12th and Clermont to renovate into its landmark Recovery Center — a facility which accommodate 40 percent more patients per year alongside other services and outreach at throughout the City and County of Denver. The purchase and renovation, however, would need part financing and part community support in order to fulfill the vision.
RDM Communications conducted a feasibility study on a potential fundraising campaign. The study led to an $8 million Growth campaign for capital, outreach and programs. A campaign cabinet cochaired by MHCD finance chair, Rick Simms and former First Lady of Colorado, Jeannie Ritter, was formed. Click the MHCD Case to see the online version of the case for support.
Results:
In just the first six months of the campaign there were increased gifts from previous donors, added gifts from new donors, and garnered gifts from family and community foundations ranging from $25,000-$1,500,000. Just prior to the June 30, 2014, target date to close the campaign, all $8,000,000 had been raised.
Furthermore, the momentum gained from the Growth Enrichment Recovery campaign led two donors – a community foundation and a family foundation – to each make 7-figure gifts toward a new child and family community center that would follow.
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