Archive | Perspectives

Blogging for Boomers, Messaging for Millennials

One Message for All? Crafting a message that rings true for your audience is one of the most difficult, yet critical tasks in marketing. An even bigger challenge comes into play when you’ve got limited resources-–as we all do in the nonprofit world-–and want to reach audiences from different generations.  So where can you start? […]

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When National Partners with Local

Another anniversary has passed in Denver as more than 5 years ago family and friends rallied behind the Hailpern family as their youngest son, Daniel, looked for his perfect bone marrow match during his battle with Leukemia. Two organizations – and did not hesitate to provide resources, expertise and moral support. Still today, […]

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