Author Archive | Ray Merenstein

Blogging for Boomers, Messaging for Millennials

One Message for All? Crafting a message that rings true for your audience is one of the most difficult, yet critical tasks in marketing. An even bigger challenge comes into play when you’ve got limited resources-–as we all do in the nonprofit world-–and want to reach audiences from different generations.  So where can you start? […]

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When National Partners with Local

Here in Denver family and friends have rallied behind the Hailpern family as their youngest son, Daniel, looks for his perfect bone marrow match during his battle with Leukemia. Two organizations – www.lovehopestrength.org and www.deletebloodcancer.org have not hesitated to provide resources, expertise and moral support. If you want to help and are local – click […]

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Mental Health Center of Denver – Growth Campaign

Mental Health Center of Denver is a national leader in recovery-focused services to those with severe mental illness. In 2010, Mental Health Center of Denver doubled the patients it serves, but did not double its space. As a result, Mental Health Center of Denver purchased the former North Pavilion of the University of Colorado Health Sciences Center at […]

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GLBT Community Center of Colorado – Community and Endowment Campaign

Problem With the LGBT population in Denver and Colorado rapidly expanding, and the need for advocacy, community, health and other services also growing, the Center needed to expand its space, resources and programming. Solution The Center purchased a property in the historic Capitol Hill district for renovation. The building would more than double current space […]

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The Denver Hospice – Capital Campaign

Problem In the next five years, it is estimated that the age group of 65 years and older will increase 30 percent. Of those admitted annually to The Denver Hospice inpatient care center, 80 percent are age 65 and above. Meanwhile the scope of services offered by The Denver Hospice – from complementary therapy to […]

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Former U.S. Congressman – Speechwriting

Problem A former Congressman and current partner of a major law firm was being honored by a non-profit society and asked to present remarks at the banquet. Family and work commitments were not affording the time needed to prepare remarks befitting the high caliber of the organization and the attendees. Solution RDM Communications was contacted […]

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The Children’s Hospital Research Institute – Fundraising

Problem The Children’s Hospital Research Institute (TCHRI), a national leader in pediatric research, was becoming increasingly dependent on philanthropic donations as Federal funding was stagnant or even decreasing. Solution Ray Merenstein was hired to raise awareness and funding for The Children’s Hospital Research Institute. A structured fundraising campaign, utilizing tools of annual giving, planned giving, […]

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Half Hour Power

Problem Half Hour Power, a resistance interval program performed in a circuit format, had a loyal following of clients in and around its headquarter neighborhoods. The firm was faced with the issue of where to focus its growth – franchising, client base or innovative product. Solution RDM Communications designed and implemented a 15-minute survey instrument […]

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Sage Hospitality

Problem Sage Hospitality was preparing to launch its 2005 “Dollars for Dreams” national campaign, inviting guests to donate a dollar to a selected charity for each night of their stay. A new inspirational video for employees of Sage was needed before rolling out the campaign. Solution The HR department at Sage worked with Ray Merenstein […]

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